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If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers.
Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you’re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow.
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