Whether you believe it or not many visitors to your business websites will never click on your form or reach out to you – on their first visit. However, there is a great strategy to re-engage or remind them at a later time of your business. This awesome strategy is called REMARKETING. It is a helpful tool that allows marketers to showcase their ads to visitors who already visited their website, used their mobile apps and have given them their mail address. It offers businesses and marketers a high conversion rate and lower cost per click, which are both beneficial.
Whether you are looking to increase sales, raise brand awareness or get more leads, remarketing can be a great strategic component of your marketing and advertising plan.
There are plenty of reasons why you should invest in REMARKETING but here are our the top 5:
1. Stay Connected To Your Audience
One of the top reason you should invest in remarketing is that it allows you to remain connected with your audience even when they are not searching for you or actively looking for your website or services. This is important when it comes to improving your brand awareness and to remain top of the mind when the person is actually inquiring about your business. Remarketing helps to stay in touch with the audience even after they left your platform.
2. Boost Conversion Rate
Another advantage of Remarketing is highly increased conversion rate. The main purpose of online advertising is to interact with the end user effectively. You can communicate with your existing as well as prospective customers through advertisements (text and display) via remarketing.It is right because you are reminding your customers of your services and products so that they remember you while making a purchase. The visitors who return back usually convert than a new visitor.
3. Build Brand Awareness
Remarketing is a successful marketing strategy that helps to increase your brand’s exposure utilizing images that might prove to be more attractive and appealing to your target audience. Your customers become familiar with your brand services when they are exposed to it repeatedly. In return, they become more interested to buy from you when they make their next purchase.
4. Reach Your Customers On A Large Scale
Yes, you read it right! Remarketing allows you to reach your customers on a large scale. With more than 1.5 million Mobile apps and websites are part of Google Display Network remarketing. It reaches people while they browse or surf popular sites such as LinkedIn, YouTube, The Daily Mail and Vimeo.
5. Lowers Cost Per Action And Online Advertising Costs
This is one of the most salient features of Remarketing. Remarketing advertisements are an extremely cost-efficient way to reach your targeted prospects. Similar to PPC advertising, these ads cost you if a visitor clicks on your ad, and the cost of each ad is around $1.
To sum it up, the above mentioned were some genuine reasons why you should invest in Remarketing. If you are interested to invest in remarketing? Reach out to us today!