Are you looking for a type of advertising service that will produce excellent results for your small business?
The answer to this is pay-per-click advertising (PPC). It is a service that helps to drive traffic and increase conversions for your business growth. It allows you to place ads on search engine result pages (SERPs), websites, and social media platforms. PPC management companies help businesses to bid on keywords and to pay only when a user clicks their ad and as they do so, PPC brings them to the business’ website landing page. As per the research provided by Formstack, brand awareness can be increased up to 80% by using Google paid ads and traffic bought on the website via PPC, yielding 50% more conversions than organic advertising.
PPC has gained popularity in recent years as it allows business owners to reach their target audience fast. By specifying who will see the ads, they only pay when someone clicks on the ad to avail services or buy a product.
According to the research, small businesses only spend 4% of their entire budget on marketing. They hire PPC management companies that help them to market their product or service by using SEO (search engine optimization) and websites along with social media advertising and broadcast media. However, in today’s competitive era, to convert the audience into loyal customers, small businesses have to opt for PPC campaigns for long-term brand awareness as PPC provides a much higher return-on-investment (ROI).
Let’s review in more detail how PPC management is best for small businesses. Take a look at the top seven advantages of PPC that will help you to target a potential audience and generate revenue.
- Measurable results
This is a major advantage of PPC for small businesses that is easy to track and measure. You can simply use Google Analytics along with the Google Ads Tool to see high-level performance details which include impressions, conversions, and clicks, to achieve defined business goals.
There are no chances of error in PPC, as statistics are available and show how your campaigns are performing and what results and traffic they drive for your business. PPC is different and beneficial for small businesses because, in other marketing channels, the results of the campaign are not as clear.
Google Analytics helps you to generate traffic for landing pages and track conversions. No magazine or attribute can sell your product or services like that.
- Target the desired audience
When you run a PPC campaign, you have the liberty to choose when and where your ads will appear based on different factors which include location, time, data, device, keywords, and demographics. In PPC, this segment allows you to divide your target audience and easily bring your services or products within their reach, generating more sales in return.
Choosing the right audience helps you to invest less in product marketing. It saves time and effort as your message is delivered to the right audience. With PPC advertising, you can target customers based on their marital status, age, gender, location, household, interests, and demographics.
You can even display ads of your product or service based on the type of web pages your customers frequently visit.
Sounds interesting right?
PPC advertising narrows the pool of potential customers, and you can craft compelling landing pages and ads that reflect the customer’s concern. It helps you to formulate a personalized approach to target the correct audience!
- Brand recognition
Today, as the market is rapidly changing and many industries such as travel, automotive, and retail are very saturated, there are many competitors with the same kind of customers.
PPC helps you to gain impressions and that’s why it is beneficial for small businesses.
Remember, you have several competitors in every niche you wish to market your product or services to. In such a situation, your ad is only charged when your potential customer clicks on it.
PPC helps in brand recognition as your customers are likely to find you even if they have not searched you online. Your ad can be displayed on different web pages which in turn increases brand recognition.
- Attract local customers
About 45% of small businesses are using PPC campaign management to target their local audience. If you are not using it yet, you might be falling behind the curve. It is a common perception among people that PPC advertising helps online businesses gain potential customers. However, it can also generate profit for brick and mortar stores.
If you have a small locally owned business with only one location then probably your target customers are locals and are familiar with what you do and who you are. The geolocation feature in PPC advertising makes it easier for small businesses to target searchers. People search services in their area via mobile phones and PPC helps to target local customers effectively.
Every small business wants to market its product or services at the least cost while generating more profit. PPC advertising offers higher ROI when compared to other forms of marketing.
You don’t have to worry while investing your money on PPC as everything is measurable with highly precise reporting tools and conversion metrics. To optimize your PPC campaign effectively you need to deliver every single detail about your business to the PPC management company you’ll be availing services from.
You should only increase your budget when your PPC campaign needs additional keywords to help elevate profit.
- Search engine ranking
Are you looking for an advertising technique that helps you to promote your business even if your website doesn’t rank well in search engines?
PPC is the answer as it helps startups to compete with their competitors and stand out in their niche. PPC does not change on a new SEO Google rank or algorithm. PPC helps to bid on keywords for your business to generate more leads.
- Multiple marketing channels
Let’s say that you have started a small business and want to test which ad copy or product headline will perform better and generate results for your business.
Google Adwords is the solution as you can easily set up different ads to run a campaign for 2-3 weeks online and analyze the results. The ad that gives the higher CTR (click-through rate) is the most clicked and liked by a potential audience.
In a Nutshell
PPC advertising has proven to be a profitable and reliable channel for small businesses seeking quick and quality traffic. It generates fast results by targeting the right people. PPC and SEO can work side by side to generate noticeable results for small businesses as they are the most important components of digital marketing.
As a startup, you can take advantage of all the benefits described above to increase the visibility of your business for potential growth. You can use PPC when you have time-sensitive offers as it enables you to have instant access to your target audience. PPC is also a good tool for keyword domination to rank a particular keyword for your business.
Have you ever tried PPC advertising to generate leads for your small business? Connect with us today by requesting a strategy session and we’ll help you create a great search engine marketing plan.