Blog

Marketing can be a complicated topic. Whether your questions involve social media, search engine optimization, point-per-click advertising, website development or other marketing strategies, you’ll find answers within our blog. Search through our content. If you need more information, let us know.
Sales and Marketing Alignment to Reach Your Business Goals
Feb 15

Sales and Marketing Alignment to Reach Your Business Goals

Marketing Trends

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can […]

Keyword Research to Match the Buyer’s Journey
Feb 08

Keyword Research to Match the Buyer’s Journey

SEO

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought […]

How to Use Image SEO for More Site Traffic
Feb 01

How to Use Image SEO for More Site Traffic

SEO

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, […]

Keep A Tab On These Social Media Marketing Trends
Jan 30

Keep A Tab On These Social Media Marketing Trends

Social Media Marketing

What started as a source and medium of entertainment soon turned into a platform to expand one’s brand recognition. Social media is unquestionably one of the most potent means of […]

Beginner’s Guide to Marketing Funnels
Jan 28

Beginner’s Guide to Marketing Funnels

Marketing Ideas

When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to […]

YOUR WEBSITE IS YOUR BEST MARKETING TOOL
Jan 17

YOUR WEBSITE IS YOUR BEST MARKETING TOOL

Marketing Ideas

Starting a new business? Wondering why you should invest in website designing in New Jersey? Many small business owners don’t understand the marketing power of a website. A website is […]

Understanding Google Ranking Factors in 2019
Jan 11

Understanding Google Ranking Factors in 2019

SEO

Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is […]

Crafting a Marketing Campaign
Jan 04

Crafting a Marketing Campaign

Marketing Ideas

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward […]

How to Use Manipulation in Marketing Ethically
Dec 28

How to Use Manipulation in Marketing Ethically

Marketing Trends

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can […]

The Use of Blockchain In Digital Marketing
Dec 21

The Use of Blockchain In Digital Marketing

Marketing Trends

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got […]

Why Customer Trust Is Vital to Your Brand
Dec 14

Why Customer Trust Is Vital to Your Brand

Marketing Ideas

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a […]

How to Use Artificial Intelligence in Marketing
Dec 07

How to Use Artificial Intelligence in Marketing

SEO

Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. […]

8 Effective Content Types and How to Use Them
Nov 30

8 Effective Content Types and How to Use Them

Marketing Trends

Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. […]

Digital Marketing Trends Leading into 2019
Nov 23

Digital Marketing Trends Leading into 2019

Marketing Trends

As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and […]

Turn Leads into Sales with Modern Email Marketing
Nov 09

Turn Leads into Sales with Modern Email Marketing

Email Marketing

Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email […]

Increase Email Open Rate with 9 Key Factors
Nov 02

Increase Email Open Rate with 9 Key Factors

Email Marketing

The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, […]

How to Improve Customer Experience
Oct 26

How to Improve Customer Experience

Marketing Ideas

Customers interact with brands across many touch points, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience […]

Outdated SEO Practices You Should Retire
Oct 19

Outdated SEO Practices You Should Retire

SEO

The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low […]

Don’t Make These Fatal Remarketing Mistakes
Sep 18

Don’t Make These Fatal Remarketing Mistakes

Remarketing

According to Statista research on the effectiveness of remarketing in the USA, 30 percent of marketing professionals said remarketing is very or even extremely effective in attracting new customers. Earlier […]