The Surprising Truth about Keywords — And What You Should Focus On Instead
Keywords are one of the most often cited and perhaps least understood aspects of Local SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on
Old School Marketing 101: 7 Tips for Successful In-Person Marketing
If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology
5 Tools Every Local Business Should Use For Better Content Marketing
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering
11 Tips for Making Videos That Sell
2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t
Why Is SEO Important for your Website?
As many of you already know, SEO stands for Search Engine Optimization, which is a potent, time-tested marketing technique. The terms refer to increasing the quality and quantity of
Know Why Your Business Needs SEO Services
SEO is the core of businesses today. With technology playing a crucial role in almost all spheres of life, it has become essential for organizations to mark their presence
5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers
A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting
Run Your Content Through This 7 Step Checklist Before You Share It
When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content
7 Ways to Make Your Offers Hard to Refuse
You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some tips on how to make
Do You Know The Pitfalls of PPC Experiments?
Today we are going to learn about PPC experiments, also known as Pay-Per-Click advertising. PPC is a way of marketing your business on the web. Every time a person
6 Places You Should Be Publishing Your Content Other Than Your Blog
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to
Meta Descriptions are a must for SEO- Know-How
An HTML feature, meta description defines and summarizes the web content for the advantage of users and search engines. Although it is not as important for SEO ranking, it
8 Ways to Increase Your Visibility and Engagement on LinkedIn
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media
Key Features of the Best Tools to Monitor Social Media
Social media monitoring is a robust research tool for companies that want to know about the demographics of people who show interest in them on different social channels. Tracking
9 SEO Strategies to Use on Every Blog Post Before You Publish
So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and
11 Ways to Use Text Messaging to Make More Sales
We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls
Why You Should Always Add Subtitles to your Videos
In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than
10 Strategies Guaranteed To Improve Your Marketing ROI In 2020
If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Otherwise, you’re
5 Reasons Why You Should Be Marketing Your Personal Brand In 2020
You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your
The 10 Must-Have Marketing Strategies for Local Businesses As We Head Into 2020
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it
Top 5 ways to improve your website
A website is undoubtedly one of the essential parts of any business, big or small, that is working towards building its online presence. Whether you are a well-established firm
5 Marketing Strategies to Drive Sales During the Holiday Season
The holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategy for Q4, it’s time to get going! With the mad crush
Five Features Of An Ideal Internet Marketing Strategy
From construction companies to pharmaceutical firms, everyone is working towards building a substantial online presence. It doesn’t matter whether you are selling anything online or not; you need to
Why and How You Should Create Your Own IGTV Series
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and
Top 5 Unique Website Design Trends For 2020
A website acts as a base for building a strong online presence for any business. Even with a robust social media presence and engaging and informative content, your efforts
Now Is The Time To Ensure a Strong Q1… Heres’ How to Do it
Q1 will be here before you know it! While you may be looking forward to a fresh start, that doesn’t mean that your whole company is as enthusiastic. And
6 Books That Make Great Gifts for Customers
Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be
5 Tips To Use Facebook Stories to Market Your Business
Considering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems
7 Metrics to Manage To Make Sure Your Business Is Ready For Growth
Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a
3 Reasons Why You Should Focus On Getting Google Reviews For Your Business
Image: Louisville Web Nerds Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal