For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can […]
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought […]
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, […]
No one can deny the power and impact of social media, especially on business marketing. Social media marketing can impact your business’s revenue for good or for ill. An effective […]
What started as a source and medium of entertainment soon turned into a platform to expand one’s brand recognition. Social media is unquestionably one of the most potent means of […]
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to […]
How do I attract the cart abandoners? How can I retain my existing consumer base? The answer to engaging these runaway visitors is remarketing. Remarketing is a method to engage […]
Starting a new business? Wondering why you should invest in website designing in New Jersey? Many small business owners don’t understand the marketing power of a website. A website is […]
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is […]
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward […]
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can […]
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got […]
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a […]
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. […]
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. […]
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and […]
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email […]
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, […]
Customers interact with brands across many touch points, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience […]
Though it is only October, now is the time to begin to implement a holiday marketing campaign for your business. The fact is that before October is over, 59 percent […]
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low […]
What does it really take to be successful in business? According to Frank Demming, it’s all about mastering your mindset. Listen to this invogorating podcast and find out how he […]
The introduction and increasing usage of smartphones has led to the inception of mobile apps. According to 2018 statistics, the mobile app market is projected to grow 385% through 2021, […]
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and […]
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that […]
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. […]
There’s no denying the fact that a strong online presence can make or break a business. If you don’t have a website, you are losing out on great opportunities and […]
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, […]
According to Statista research on the effectiveness of remarketing in the USA, 30 percent of marketing professionals said remarketing is very or even extremely effective in attracting new customers. Earlier […]
Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might […]
