Jun 21

Audiences are the new list

Marketing Trends

Here’s what it means for your business You’ve no doubt heard over the years that you should build your list and that usually refers to building an email list. Having […]

Jun 14

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook Marketing

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well […]

Jun 07

Soapbox for Creating Videos

Video Marketing

A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add […]

May 31

WHY WEB DESIGN SHOULD NOT BE OVERLOOKED

Web Design

Web design is crucial to attract customers to your business. According to recent statistics, the consumer attention span is getting shorter every year. Customers waste no time closing your website […]

May 24

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

Marketing Ideas

Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic […]

May 17

5 Things You Can Do Right Now To Get Better Results From Your Social Media

Blog

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many businesses! […]

May 10

7 Entrepreneurs Every Business Owner Should Follow

Blog

The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky […]

May 03

3 Things You Can Do Immediately To Get Better Response From Your Content

Marketing Ideas

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of […]

May 01

Misconceptions About Social Media Marketing

Social Media Marketing

Did you know that by paying attention to your social media marketing strategy and execution, you can change the face of your brand, how it is perceived, how it connects […]

Apr 26

Seven Ways to Generate Leads From Instagram

Social Media Marketing

Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all […]

Apr 19

The Six-Step Process For Creating Marketing Content Even When You Are Very Busy

Life Tips & Tricks

We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content have all become a requirement of marketing and growth […]

Apr 12

Nine Videos Every Small Business Should Create And Use For Their Marketing

Video Marketing

As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, […]

Apr 05

Eight Ways You Should Be Marketing on LinkedIn in 2019

Marketing Ideas

LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive […]

Apr 03

Essential Designing Elements That Will Make Your Website Stand Out

Web Design

So you have finally realized that building a website will help your business expand its customer base and create an online presence? Good for you! You probably already know that […]

Mar 27

Influence Purchase Decisions With These Social Media Marketing Tactics

Social Media Marketing

We don’t have a choice whether we do social media. The question is how well we do it. ~ Erik Qualman Erik Qualman is a digital leader, author and marketing […]

Mar 23

Reasons Why Website Design Is More Important Than You Think

Blog

There are many factors that determine the impact of your business’ online presence. In internet marketing, there are various platforms for interacting with your users. There are also regular changes […]

Mar 22

How to Develop a Winning Omnichannel Marketing Strategy

Blog

When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a […]

Mar 20

Don’t Make These Pay Per Click Advertising Mistakes

PPC Management

Pay per click advertising is one of the most straightforward manners of promoting your brand and attracting traffic. With PPC advertising, all business and organizations have to do is create […]

Mar 18

AI in Website Development (WHAT? HOW? WHY?)

Web Development

AI in Website Development Artificial Intelligence has become a revolutionary technology that carries considerable influence across industries. AI has the ability to observe and resolve challenges by devising pattern-based strategies. […]

Mar 15

Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

Marketing Ideas

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about the customers. No matter how great your marketing […]

Mar 08

How to Ensure Your Blog Posts Stay Evergreen

Marketing Ideas

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to […]

Mar 01

Using Google Analytics to Improve Content Marketing

Marketing Trends

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it […]

Feb 25

Use These SEO Tips To Boost The Online Presence Of Your Local Business

Blog

There are many factors affecting the online presence of your business. In today’s technology-driven era, it has become necessary to maintain a healthy online presence if you wish to succeed […]

Feb 22

How to Research and Optimize for Questions

SEO

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question […]

Feb 15

Sales and Marketing Alignment to Reach Your Business Goals

Marketing Trends

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can […]

Feb 08

Keyword Research to Match the Buyer’s Journey

SEO

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought […]

Feb 01

How to Use Image SEO for More Site Traffic

SEO

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, […]

Jan 31

FUNDAMENTAL ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA CAMPAIGN

Blog

No one can deny the power and impact of social media, especially on business marketing. Social media marketing can impact your business’s revenue for good or for ill. An effective […]

Jan 30

Keep A Tab On These Social Media Marketing Trends

Social Media Marketing

What started as a source and medium of entertainment soon turned into a platform to expand one’s brand recognition. Social media is unquestionably one of the most potent means of […]

Jan 28

Beginner’s Guide to Marketing Funnels

Marketing Ideas

When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to […]