Construction companies typically source new clients and projects by way of referrals and RFPs. Referrals are usually the result of years of consistent, high quality work and outstanding customer service. RFPs, on the other hand, allow companies to throw their hat in the ring for a number of different projects, competing with others for the biggest and best jobs. Unfortunately, because there are so many factors that determine who will be selected for what, it’s not always in a company’s best interest to rely heavily on this method as a primary source of revenue.
What else can construction companies do to generate leads and increase their sales?
Focus on increasing their online presence.
The internet is an incredible resource for businesses, in part because of its ability to put billions of people at your reach with just a few clicks. It’s undoubtedly revolutionized the way all industries do business, but with so many people vying for attention online, it takes a lot more than just publishing a website to get noticed.
The importance of SEO for constructions companies.
SEO, or search engine optimization, refers to the process that, when done correctly, places your website on the first page of Google (or any other search engine) when people search for your product or service.
Consider this: the majority of people that search for something on Google never leave the first page. To make matters worse, the site listed first usually gets about 42% of the traffic. The site listed 2nd gets 12%, the one listed 3rd gets 8%, and, well, you get the picture. What does this mean? It means that if you want to have any hope of attracting new clients by way of the internet, you’ll have to ramp up your SEO efforts. And how do you that? Hint: it’s not by referral. Even if your favorite uncle works at Google or Yahoo, he won’t be able to magically get your page front and center.
The process of SEO is an ongoing one that requires a great deal of patience, time, and skill. There are several elements that need to be tended to, including keyword research, back linking, competitive analysis, and content creation, to name a few. In fact, because companies will always be looking to rank higher on search pages, the job of SEO is never really done.
It sounds like a job all by itself, doesn’t it? Well, that’s because it is. At LBMS, we specialize in SEO and other digital marketing techniques that help businesses grow. If you’d like to learn more, click below and download our free guide on the 4 marketing systems you must have in order to survive in this marketplace.