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Content Marketing

How to Generate an Endless Supply of New Content Ideas

In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business? It’s easy. Simply start …

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The Best Type of Content To Create To Stand Out In Today's Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get …

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How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted source of business information. In …

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6 Tips To Getting More Engagement With Your Content

Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. Never mind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average …

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