Years ago, marketing studies indicated that red, black, and yellow were the colors most appealing in print and sign advertising. At this point in time, marketing and branding is almost completely dependent on Internet-based advertising. Nothing is more powerful than your website, and your website color choices are unlimited.
Choosing a color scheme for your website is dependent on many factors, and an astute knowledge of your company’s client demographics will help you select colors that will appeal, attract, and retain the attention of web browsers and shoppers. For example, a website designed for a service-oriented, repair/renovation company needs a different color scheme and theme than what you would employ for an arts and crafts website.
Your designer will study the many factors that contribute to creating a successful website. When evaluating and choosing a color scheme for your website, some of the considerations will include:
Psychology: The analysis of what you want to accomplish and the type of website visitor you want to attract is critical, and your website can generate an emotional appeal using visuals and colors. There are several studies of color psychology in marketing that offer informative data when choosing a color scheme for your website.
Brand recognition: If your company has a logo and/or a look that is already developed, it’s important to incorporate the color scheme into your website development project, before it launches.
Photography: Photos enhance and personalize the website for your clients. Your color choices should complement photography, creating a well-rounded and appealing presentation.
We offer consultation and website design assessments for free, so there is no reason to wait. Local Business Marketing Solutions professionals will customize a design package to maximize the marketing potential for your company. Please contact us with any questions or inquiries!