Digital marketing is the soul of your online presence as it involves everything you do in order to become easily discoverable and reach more people on the digital platform. With a better digital marketing strategy, every type of business on the digital platform can benefit.
But you can’t keep using the same digital marketing strategy every year as the online landscape keeps on changing. If you really want your digital marketing strategy to stay effective, then you will have to keep tabs on the current trends.
So, let’s look at the top 5 digital marketing trends of 2020 that you must use for strengthening your online presence.
Smart ad bidding
Ad bidding might not be a new thing, but giant digital players like Facebook and Google are coming up with new ways to bid for ads. Recently, Google announced a smarter auto bidding that takes advantage of advanced technologies like machine learning for choosing only selected target performance for every auction.
The new smart auto bidding consists of a wide array of strategies used for bidding like Maximize Conversion, Target CPA, Target ROAS, and much more. If you really want to take advantage of ad bidding, then you should include smart ad bidding in your digital marketing strategy. If you don’t have any idea about smart ad bidding, then you can take the help of a digital marketing agency In NJ.
Engaging email experience
Emails that are totally based on increasing engagement will be one of the biggest trends for 2020. The use of email is going to increase in the future but its structure, design, and content are surely going to evolve. 2020 has marked the beginning of both engaging emails and naked emails like Google AMP for emails. A good digital marketing agency in NJ will build an engaging email campaign for your firm.
With the help of interactive emails, businesses will be able to enhance user engagement, and thus email marketing campaigns are going to become more responsive. Some of the most common ways through which digital marketers are going to make their emails more engaging are by using surveys, polls, and quizzes in the email.
Direct interaction with customers is going to be trending in the year 2020, and one of the best tools for interaction will be direct messaging. Businesses will turn towards DMs while trying to convey a message or inform customers or even for solving issues and queries.
All the platforms that can be used for private messaging like Viber, Whatsapp, Facebook Messenger will become the best direct messaging medium for businesses. This will eliminate the chances of loss of information, and companies will be able to interact with customers not like a brand but as a friend. This will influence the customers to engage more with the brand.
We can see the reality of modern digital marketing in advanced technologies like chatbots that thrive on modern concepts like AI and since these technological solutions are more conversational, businesses are going to use it. You should know that when it comes to issues then most of the customers want an immediate response from the company, and this is where chatbots can help.
The conversational marketing compliments direct connection between customers and marketers. The new conversational marketing is allowing brands to build a contact point for customers on their own terms, and this is why it is so beneficial. Even a good digital marketing agency, in NJ, will suggest you focus on conversational marketing.
Updating your digital marketing strategy on a regular basis is very necessary as new trends keep on coming on the digital platform. An updated digital marketing strategy will allow you to gain a competitive advantage in the industry, and you will be able to make the most of your digital presence.