The remodeling industry is one with a lot of competition. If you don’t market your remodeling company properly, then you could easily fall behind. The following are a few remodeling marketing tips that you should be sure to employ:
Create a pre-positioning package – Many customers don’t understand how much remodeling work costs. This can lead to a lot of wasted time communicating back and forth on the pricing details. Create a pre-positioning package that lays out all the key points that you would make during a sales appointment. This tends to have more credibility for clients because they are reading it themselves.
Make confirmation calls – Before you set a meeting, make sure the potential client has read your pre-positioning package. Tell the client about what information they can find in the package and why they should read it.
Have the meeting – Refer to your pre-positioning package during the meeting with potential clients. This way, you are reinforcing your facts with written data. Remember that not everyone is going to read the pre-positioning package. If your potential client has not read the material, go through it with him or her.
Allow price comparison shopping – If you are unable to close a deal at the meeting, let the potential client shop around by comparing your prices with the competition. Be sure to encourage them use the pre-positioning package to do so. This will help the client realize that low prices tend to mean low quality and low service. It will also show your confidence in your own remodeling business.
Use these remodeling marketing tips to improve your odds of securing clients. Be sure to contact us at Local Business Marketing Solutions today in order to schedule a one-on-one consultation with us today. Give us a call: 888-416-7752