There are many reasons why your company needs to hire a business marketing consultant. If you think you can’t afford a marketing consultant, keep that in mind whenever you see your competition in the home improvement and remodeling/renovation industry take the lead.
You need a marketing consultant for the very same reason your customers need you. If you don’t understand the basics of marketing and establishing a brand, doing it yourself sometimes causes a bigger problem than hiring a professional. And, we’ve all had to go back and fix one or more do-it-yourself projects from the past.
Ron “Cat” Mason, Director of Alaska’s Main Street Chamber chapter, shares some benefits of hiring a marketing consultant:
- You need to “see” your company through a business professional’s eyes.
- A professional consultant will develop a plan that is customized for your business. This plan would include a strategy for internet marketing and social media, expanding the reach of your brand across various online platforms (Twitter, Facebook, etc.).
- Your marketing professional will manage your marketing plan or train someone on your team to monitor marketing data.
- You’ve probably got some terrific ideas, but you don’t have the time or the staff to put those ideas into action and manage them. A small business marketing consultant has only one focus, and that’s shaping your marketing strategies into successful plans that yield recognizable results.
Karen McFarlane explains that you should carefully examine the expense of hiring a marketing professional, saying that “it’s no different than the way you make all of your other investment decisions.”
If you think your business is too “small” to hire a marketing consultant, think again. You have the same potential for growth and customer visibility as every other company. What separates you from your competitors is your marketing strategy and that’s where Local Business Marketing Solutions can help. Contact us with your ideas for marketing concepts or projects, and ask us about the benefits of hiring a marketing consultant. It’s free, so what are you waiting for?
