Direct mail in construction marketing may seem like a thing of the past, especially with the popularity of social media marketing and email marketing. While these forms of marketing have taken on greater importance, that doesn’t mean that you can’t get some use out of direct mail in construction marketing.
There are still a number of benefits to using direct mail. For instance, direct mail is still an excellent way to provide time sensitive information to your customers as well as to reach new customers. Direct mail can also be personalized using customized messages that can better engage newer prospects. You can even integrate your direct mail with digital media using QR code technology that can be scanned to link to offers, registrations or websites. You might be a little wary of the cost of direct mail, but this too can be circumnavigated. Instead of wasting paper and postage on letters, send out postcards!
One thing to keep in mind is that your direct mailing campaign is only going to be effective if you have a high quality mailing list. Otherwise, you’re wasting resources sending out direct mail to poor leads. You can put together a high quality mailing list using customer contact info obtained from training registrations, quote requests, sales information or customer service inquiries as well as information gathered from website registrations and trade show registrations. In addition to these leads, don’t forget to add sales reps, editors and distributors to your mailing list. If any of your direct mail comes back as return-to-sender, make sure that you remove those people from your list.
Direct mail in construction marketing is still an effective marketing strategy if employed correctly. For additional marketing advice, contact us at Local Business Marketing Solutions to schedule a one-on-one consultation with us today.