Not only is inbound marketing effective, it is the average consumer’s preferred method for learning about your company’s products and services. Now that consumers are searching for information online, they find many of the traditional outbound marketing strategies downright irritating.
Inbound marketing relies on:
- (A) A great website design
- (B) High-quality content targeted to your buyer personas
- (C) Consistent blogging, at least three to five times per week
- (D) Continuous interaction across the social media spectrum
Here are some of the benefits of inbound marketing.
You get to be heard. Because people are searching for you online, you have the opportunity to be heard. You aren’t a direct mail flyer that is barely looked at before it hits the round file. Instead, your website content is deliberately sought out and consumed, which means your company’s message gets to come through loud and clear. If you’re posting relevant content, this will place you in a position of authority within your industry.
Build long-lasting relationships. As you know, only the impulse buyers convert from a lead to a sale in the first click-through. Most consumers are participating in a process: researching, learning, deciding – and then pulling the trigger. The better content you have, the more they will come back to you, allowing you to form a relationship that you can nurture into a sale.
Enjoy new, qualified leads. Outbound marketing means direct mail and cold calls that have nothing to do with qualified leads. When your inbound marketing strategies are honed, you get new leads every day and, because those leads have already done their preliminary homework, they are more ready to be nurtured through your sales funnel.
Are you doing all you can to reap the benefits of inbound marketing? Consult with inbound marketing professionals to keep your business on the right track.