They say “the early bird catches the worm” but in the world of digital marketing, we say “the speediest bird catches the worm”. The difference of just a few minutes of delay time between a potential lead completing a form on one of your landing pages and your response can determine whether or not you get the client.
We were shocked to learn that 65 percent of companies say they have no set method of nurturing their online leads.
Here are tips on how to follow up Internet leads so you don’t miss out on the opportunity to develop valuable (and profitable!) customer and client relationships:
Train your team. Your team needs to understand how critical it is that leads are tended to quickly, personally and repeatedly. Share the facts. If your company is part of the 35 percent of the pie that does follow up on your leads, you’ll experience a noticeable difference in sales; companies who use bona-fide lead nurturing practices experience 47% higher profit margins than those that don’t.
Be quick. People willing to complete forms are more ready to act, and they’re most likely to choose the company who follows through first. There is a whole science to lead nurturing and timing, but consider that “The odds of calling to qualify a lead decrease by over 6 times in the first hour.”
Follow up. Many salespeople give up after the first call but studies repeatedly show that second and third follow up calls or contacts lead to success. Learning how, when, what to say and the best methods for repeat follow-ups pays off.
Could your sales team benefit from further instructions on the best methods regarding how to follow up on Internet leads? Schedule a consultation with Local Business Marketing Solutions for more information. Give us a call: 888-416-7752