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Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games.
Noticing a trend?
Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major resurgence over the past several years, and the COVID-19 pandemic has made the trend even more ubiquitous.
This episode shows you what you need to know about nostalgia marketing, and how it’s shifting in 2021.
Videos Mentioned in this Episode:
The LiftMasters Video: https://youtu.be/jVZm0iohf-4
Cookie Monster Video: https://youtu.be/MF6OYq_2Ooc
The Zalando Video: https://youtu.be/hYLsVwlXj4g
The Motorola Razr Video: https://www.youtube.com/watch?v=CI4sP1uwBk4&feature=youtu.be
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