The good news about Google’s ever-evolving algorithms is that they are constantly striving to push the best content to the forefront of search engine results page (SERP), and that’s what we all want, right? The bad news is that those of us with businesses to run must remain vigilant to make sure our SEO strategies are effective and flow with the current updates.
Here are some tips detailing how best to adapt to the most recent 2016 Google algorithm update.
Take the longer, higher road. Google is hell-bent on making sure you can’t cheat your way to the top using short cuts. As a result, their algorithmic masterminds penalize the companies who do. Spammy content, keyword stuffing, and other old-school SEO tactics will only get your content shoved further down the SERPs.
Focus on content. It’s more important than ever to focus on high-quality content creation. Google is altering their algorithms to be subject-based, as well as keyword based, to have a more intuitive sense of what your content is about.
Keep yourself mobile. Hummingbird, one of the most recent Google algorithm updates, focuses more on matching conversational search queries with relevant content. Since most people are now using mobile devices for online searching, mobile-friendly websites are more important than ever.
Screen your guest bloggers carefully. Guest blogging has been all the rage as a way to get inbound links and expand your follower base. Unfortunately, any spammy blogs can jeopardize your rankings via the recent 2014 Google algorithm update. Only have guest bloggers on your site if they are tried-and-true experts on their topic.
The bottom line with all these algorithm changes remains the same; creating consistent, high-quality and relevant content is the key to ensuring your company’s website increases its online visibility.
Contact Local Business Marketing Solutions to boost your ranking across various search platforms.