Anyone that has looked into online marketing – and everyone should – has probably run into information about using SEO (search engine optimization). Basically every online marketing strategy involves the use of SEO, but surprisingly few people know how to actually use it properly. The following are a few things you should know about SEO:
What is SEO?
Basically, the entire point of implementing an SEO strategy is to increase your company’s website ranking on search engines like Google. When you increase your ranking, your website will be more exposed to people doing searches that are relevant to your brand, thereby attracting more visitors to your website.
Using on-page SEO strategies
Optimizing your website requires the use of carefully researched keywords that are relevant to your construction company. These keywords need to be used throughout your website, including in your content, meta tag descriptions, image tags, title tags and in your URL structure. By implementing relevant keywords into all of these elements, you’ll make it easier for your target audience, as well as Google, to find your different web pages more quickly and rank them.
Using off-page SEO strategies
SEO isn’t just for your website. You can implement SEO into your social media channels, such as your Google+ page or your Pinterest page. You can also invest in PPC (per per click) advertising, which allows you to run ads directly on search engines using specific keywords – paying only when the ad gets clicks. Getting your website linked to on other sites is another great SEO strategy.
These are a few things you should know about SEO so you can better implement it. To schedule a one-on-one consultation, we invite you to contact us at Local Business Marketing Solutions today.