Local Search Engine Optimization
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It all starts here. We can show you how.
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You hear a lot about SEO these days. And rightfully so. If you can get your website to rank high for relevant searches, more people will visit your site to see how you can help them. And if the content is relevant, chances are you’ll convert some of these prospects to sales.
Understanding SEO.
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Search engine optimization comes up often when we are talking with clients and prospects. There are always lots of questions. What exactly is SEO? Do I have to pay for SEO? How can I tell if the SEO on my site is good? Where do I start?
Here’s a quick overview on SEO and how it works.
Local SEO.
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If you’ve recently developed your website or you’re tracking the results of your site, you’ve probably run across the term, “Local SEO.” If you are like most of us, you hear about SEO, or you read articles about it, and you end up as confused as ever. SEO, i.e. search engine optimization, must begin locally. That’s true, even if you are a national company.
What’s the purpose behind local SEO?
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Your SEO is going to help ensure the visibility of your website when people search for your services. Everyone who has access to the Internet uses a search engine to find relevant and useful information – so being found through a search engine is important. According to Google’s own data, 97 percent of consumers search for local businesses online.
Finding your business.
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With all these people searching, surely they must be able to find your business, right? Think of all the searches you’ve made lately – do you ever get past the first page of your search? Almost never. . .right? And there lies the problem. LBMS can help you get found – especially when it counts! Search engine optimization is really a science – and it’s one we’ve mastered.
The many levels of Search Engine Optimization.
SEO is influenced by many factors. Some of these are:
- The content on your site.
- Matching your content to key search words.
- The coding behind your website. Does it includes tags, descriptions and headers that will bring people to your business?
- The number of links and backlinks on your site – and the validity of those links.
- Your listings on directories.
- And your social media.
It can be overwhelming. But the good news is, your search engine optimization can be developed in layers.
Knowing where to start.
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Just looking at the above list can be mind-boggling. And that’s where we come in. You need an SEO expert you can trust. Someone who can explain it to you and guide you through the process.
Give LBMS a call or send us an email.
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Let’s discuss your SEO options. We can help your services and products get found when it counts – when potential customers are looking for you.