A meta description is an HTML feature, defining and summarizing the web content for the advantage of users and search engines. Although the meta description is not as important for SEO ranking, it plays an important role in the on-page SEO.
A meta description is an attribute that helps to describe your page in your meta tags. This text snippet may appear under your headline in the search engine results.
Sample code for meta description tag in HTML.
<head> <meta name=”description” content=”When writing a meta description, keep it between 140 and 160 characters so Google can display your entire message. Don’t forget to include your keyword!”></head><br/><br/>
Because meta descriptions appear on the results pages with your name and URL, they have the potential to help the results rates. NJ SEO company has shown that using the keywords in the meta description body is a sign of interest to search engines that can boost the rating.
It’s not a big cue but is used normally, it can certainly play a positive role without keywords loading the details. Your meta description has the most immobility in terms of your search results, so take advantage of the opportunity to market the website to searchers with a meaningful message.
Improve Meta Descriptions
You need to write a meta description to get more clicks to make them SEO friendly because click rate on the SERPs is viewed as a potential ranking factor. Think about the search results you get in traditional ads like a magazine or newspaper. It uses headlines or taglines in which the user needs to call or drive to the location mentioned. Your site name will be your headline with your search results, your meta description will be your tagline and the address will be the URL. Use researched and targeted keywords with the help of the NJ SEO company. You should fill the meta descriptions with the active language that will make people click on the result because it is essential for your webpage as a micro-pitch.
Write a description that illustrates the USP of your website and that is where NJ SEO company helps you to achieve that. You need to show why is your site is better than others by making it appealing to the users. Traditionally, emotional marketing has found great success tapping into the feelings of people.
Meta descriptions-SEO Friendly
To promote clicks and get search users to your page, use your descriptions to do the following:
- Hold about 1-2 phrases long (140-160 characters).
- Don’t hesitate to have your keyword used.
- If necessary, add a call-to-action.
- Stop duplicating meta descriptions.
- Adapt the content to make it interesting and concise.
- Target an emotion.
Advanced Tip: Using a single page with multiple meta descriptions.
You might have seen that most sites will only have one meta description with several meta description tags that are typically caused by human error.
Nonetheless, several meta description labels are intentionally used in some situations. The purpose is to provide additional options for a search engine when it comes to displaying metadata that fits the search query of a client.
Use of several meta descriptions intentionally.
Multiple meta description tags are becoming more popular, particularly on longer-formed content pieces that are targeted at hitting multiple keywords. Their use aims to align the queries of the search engine with a fitting meta description tag, which in turn will help increase the level of clicking. The concept of multiple meta descriptions is then to build two different explanations related to each paragraph.
Do you need to use multiple meta descriptions?
You wish to influence the results of the search engine as described; it is generally considered a best practice to include only one meta description for each generated article.
You should include the goal topics & keywords within a site that you are optimizing while also ensuring that the material is 100% exclusive and meets the user’s purpose of the top queries that you are seeking to rank with. Take professional help by NJ SEO Company if need be.