Optimizing Your Outdated Content for Higher Search Rankings

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Optimizing Your Outdated Content for Higher Search Rankings

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Being a content creator can feel a little like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you.

In the digital marketing world, content creation can give you the same feel…

In other words, that unending oval track is the hunt for higher Google rankings. It’s maddening to feel like you’ve done everything right, but still, find yourself unable to punch through to the top three spots on the search engine results.

In this episode, we’re going to talk about how you can optimize your old content to improve your SEO and get onto that racetrack’s podium.

SEO Ranking Checker Tool: https://www.thehoth.com/search-engine-rankings/

Great article on click-thru-rate data: https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

General Info:

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Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/
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For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/book

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