The influx of smartphones has changed many things in the world, including the way people access the internet. By the end of 2019, there were more than 3.5 million smartphone users all around the world. And slowly, the number of people accessing the internet through mobile phones has surpassed desktop internet users. You will be surprised to know that more than 90% of internet users access the internet through mobile phones.
This paradigm shift in terms of accessing the internet made Google to come up with a mobile-first index in which all the websites that will be optimized for mobile phones will be rewarded with better ranking. This is why optimizing your website for the mobile-first index has become crucial, and this is what we are going to address in this blog post.
Let’s shed some light on how you can optimize your website for the mobile-first index
Speed up your website
There is a long list of ways to prepare your website for the mobile-first index, and boosting the speed of your website tops that list. The attention span on mobile phones is much shorter than desktop, and in order to make people stay on your website, you will have to boost its speed. One of the best ways of speeding up your website is using the Accelerated Mobile Pages Project or AMP.
The unique thing about AMP is it uses pared-down HTML that allows it to load much faster than usual HTML. In addition to this, you can also use Progressive Web Apps and PWAMP for ensuring the lightning-fast speed of your website development in NJ.
Use the best image practices.
The images that you are going to use on your website are going to have an effect on optimization for the mobile-first index. Never use images that are small or that have a low resolution for mobile devices. Using low-quality images will hamper the browsing experience of mobile phone users, and thus you will have a higher bounce rate.
Along with this, make sure to use a supported format for images like Google always supports each and every kind of SVG format image. You will also have to make sure that the alt text for images is the same for both the mobile website and desktop website development in NJ.
Make changes in content.
If your team is using a completely separate, subdomain for the mobile platform, then there are high chances that the content of your mobile website will be different from that of the desktop website; otherwise, you would have opted for a responsive website. The current ranking of your website is totally based on your desktop website, and if some of the content of your desktop website will be missing on the mobile website, then your ranking will be affected.
Also, make sure that your website is completely finger-friendly and add more pop-ups while wiping out flashes from your website. Ensuing Googlebot can render and access your mobile website content is another way of optimizing your content for the mobile-first index.
Streamline the checkout process
Streamlining the checkout process is another great way of optimizing your website for mobile phones. By doing so, you will not only prepare your website for the mobile-first index, but you will get rid of barriers in conversion.
Get rid of all the unnecessary processes involved in the checkout process and trim the amount of information required. Nobody likes filing a detailed form during a checkout process, especially on mobile devices. You will also have to give an option to your customers to save their checkout information for a faster checkout process when they visit your website again.
These simple measures will allow you to make the most of the mobile-first index as being totally dependent on desktop websites can prove to be a disaster for your business in the future. Considering these tips during website development in NJ will be much more beneficial, but you can use these tips even on an existing website.