Selecting the best PPC management company is ideal for your business. It will increase your digital footprint and spread brand awareness. With this guide, you can select the PPC management company that is best for you.
Consider your goal
Before outsourcing your campaign to a paid traffic agency, you need to consider the goals you hope to achieve. It is more accessible to partner with a PPC agency when you have clear goals. You may be looking to run an ad because you are launching a new product, looking to build awareness, or increase sales. Determine your target revenue and work from there. You will decide how much you are willing to spend on ad campaigns without going above your margin. Through the Average Order Value (AOV), you can decide how much traffic you need to get per month.
Consider Pricing Structures
Once you have set goals, you will need to decide on the pricing structure that works for you. Since there are many to select from, you need to evaluate each one to decide if it works for you and your company. Performance-based pricing prioritizes quantity over quality, and you pay the PPC agency Based on the leads they generate. Flat monthly rates pricing ensures that you pay a fixed fee every month whether work is done or not. There is transparency in the percentage of monthly ad spend, and you can calculate how much it costs working with a PPC agency. The hybrid approach pricing uses a base fee plus percentage model. If in one month you pay more, it is because more work is being done, and the fixed fee ensures that the goals and level of dedication are the same for you and the PPC agency.
Identify Key Criteria
You will need to know the criteria you are hoping your PPC agency meets. You may want your agency to have a specific pricing structure, specialize in specific PPC ads, and be a certified Google partner or be experts in a specific area. Either way, ensure you identify the most important criteria before settling for a PPC agency.
Check out different options.
You will need to research to have a list of options to consider. If you are looking to hire remotely, you can Google PPC agencies in your city. There is also the option of using agency directories since they offer tools for comparison. If you are looking for Google partners agencies, you can use the Google marketing platform partners tool to search. Additionally, you can get referrals from your professional networks. Aim at getting at least ten agencies.
You will have to start contacting each agency to learn their methodology. Ask for quotations and proposals. Some agencies offer free consultations where they walk you through their process. Do not be afraid of asking questions. Please find out the bidding strategies, how they do a keyword search, optimize bids, and their data collection methods. Remember, you are looking for an agency that is doing all it can to meet your business goals. With this in mind, you can go for a PPC agency that you prefer.
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