AA Action Waterproofing is a family owned and operated business with over 28 years experience, serving the Maryland, DC, Northern Virginia, PA, NJ & DE areas with integrity. With the uprise of a multitude of basement waterproofing and mold remediation companies, AA Action was having a difficult time standing out among their competitors. They came to LBMS because they were virtually non-existent from a Local SEO perspective and spending an average of $55 - $60 per click on their Google AdWords account, which caused them to have a horrific/almost non-existing ROI. We immediately took over their Google AdWords account and have since reduced their cost per click to $15 - $18 per click and increased their ROI by 34% within the first six months of managing their account for them. We then started to work on their presence from an organic search perspective and found that their local SEO strategy was too ineffective because of some antiquated practices being performed. We then employed the latest SEO strategies and within a 3 month period, we helped them increase their local presence organically, which increased their traffic by 88%.