Are you having issues attracting new customers to your website? The days of having your nephew design a business website, and then having an unofficial office manager maintain it, are long gone. The data you need to know and the revenue you are losing to your competitors can make or break your company in the long run.
If your business website is having trouble attracting visits, and/or keeping customers on your site without bouncing away, here’s are some easy tips on how to attract customers to your website:
When someone clicks a link and its last update was 2012, doubt can form around the authenticity of your site and lead some to bounce off. Avoid expired information and dead links to show knowledge of your industry and the latest trends.
SEARCH ENGINE OPTIMIZATION AND MOBILITY
Certain search/keywords and links should make it easy to find your website. Plus, your design format needs to be visible on mobile devices, especially iPhones and iPads.
LOGICAL GUIDANCE TOWARD CALL TO ACTION
Your visitors need a seamless transition from the Home Page to specific information, several calls to action (free quotes, free in-home estimates), online contact forms and phone numbers — you’d be surprised how popular those online chat resources are becoming!
“ABOUT US” IS REALLY ALL ABOUT THEM
This tab should explain how you can help with a customer’s specific need(s). Your testimonials, history, accolades can be tabbed elsewhere — and SHOULD. An explanation for why you’re better than your competitors is critical information, too!
A properly formatted business website can triple your income. Local Business Marketing Solutions is eager to share our free report, because your company can’t compete in today’s market if your website hosts substandard (or even negative) design features and does not create a sense of urgency in your visitors.
You don’t have to be in the neighborhood to visit our office! You can contact us 24/7, because that’s how we work and that’s how to attract customers to your website, too.
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