Every website should be optimized for aesthetics and user-efficiency, but it can be more important for some industries over others. Obviously, a web design agency needs to have an attractive site since it’s indicative of the company’s abilities. As a home improvement professional, your site also serves as a symbol of your company’s approach to aesthetics and function, and it should operate as a platform to show of your work.

High-quality, professional images in a photo gallery will show the authority of your small business.
High-quality, professional images in a photo gallery will show the authority of your small business.

The importance of high quality photos on your website can’t be overstated. Any blurriness, unprofessional framing or grungy “home photo” or “home video” serving as a sample image will detract from the overall message.

Here are tips for using high quality photos on your construction or home improvement website to show prospective clients what you’re capable of:

Upgrade your photo gallery. If you don’t already have a photo gallery or portfolio, now is the time to add one to your site. It might be the very first place visitors click to after they read your Home or About Us pages. Consider adding folders for different design, or style niches, to help them explore work samples similar to the types of work they’re looking for.

Hire a professional photographer. You’re competing with all of the other design professionals in the area. If your photo gallery has those dark, shadowy, or awkwardly angled photos, it can be a turnoff to prospective clients. Hire a professional photographer to shoot your finished products so each photo in your gallery will truly shine.

Help them load quickly. Rather than posting photos yourself, hand them over to your web designer or manager so you can make sure pictures and videos load quickly. Slow loading times cause site visitors to bounce.

Don’t neglect the importance of high quality photos on your website. Contact Local Business Marketing Solutions to promote your work in style.