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Sales and Marketing Alignment to Reach Your Business Goals

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment is one of …

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How to Use Artificial Intelligence in Marketing

Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, …

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Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply regurgitating customer acclaim can seem …

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Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s approach to ranking has gotten so sophisticated that they’ve …

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