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how to use social media as a small business

Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement

For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, …

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Engage or Advertise? How to Integrate Social Media Into Your Business

Traditional advertising has revolved around a company’s ability to put their messages into the consumer’s way, in the hopes of enticing a sale. The digital era has taken this outdated methodology and tweaked it. Now, one-way approaches are considered a nuisance; the goal is to engage customers to move them further through the sales funnel. …

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