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Why and How You Should Create Your Own IGTV Series

In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your own IGTV series, give you steps and strategies so that you can get it done. …

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Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business

As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users. The test started in Canada but has now been rolled out to six additional countries – Ireland, Italy, Japan, Brazil, Australia, and New …

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IGTV is Hot! Here's How To Use It To Market Your Business

IGTV got off to a very slow start when it first launched, but thanks to recent developments, it’s now on fire! Video content is exploding in general, and IGTV has created an opportunity to create longer-form video content (up to 10 minutes long) on Instagram, today’s most engaging and fastest-growing social media platform. Let’s talk …

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7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are …

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How to Effectively Market Your Business with Instagram

It was easy to see how a Facebook account would help with marketing efforts. And you can probably come up with regular 40-character Tweets to engage with the online community. But other social media channels can be less straightforward when it comes to business marketing. Instagram, anyone? It’s just a photo sharing sites for mothers …

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