lead generation

5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers

A robust social media following is fantastic — if it’s driving results. But if you have 100,000 social followers who will never buy anything from you, then you’re wasting a lot of time and not making any money. That’s why you should always be thinking about what you can do to bring more leads into …

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Seven Ways to Generate Leads From Instagram

Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing. Until recently, it may have seemed like a platform that wasn’t necessarily ideal for generating leads, but that has …

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Sales and Marketing Alignment to Reach Your Business Goals

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both. Sales and marketing alignment is one of …

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