local search engine marketing

How to Effectively Market Your Business with Instagram

It was easy to see how a Facebook account would help with marketing efforts. And you can probably come up with regular 40-character Tweets to engage with the online community. But other social media channels can be less straightforward when it comes to business marketing. Instagram, anyone? It’s just a photo sharing sites for mothers …

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Why Your Local Business Needs a Newsletter

Does your local business need a newsletter? When you’re debating whether or not to invest the time in producing an annual newsletter, brand stylist and designer Amanda Genther offers five reasons to use a newsletter to increase your company’s profits: Keep in touch with current/prospective clients: A newsletter creates goodwill between you and your customers. …

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Important Information You Should Include on Your Homepage

Your homepage is like the front of a brick-and-mortar store. The content and images you present to website visitors create the first impressions that will either entice customers to walk through the “door” to learn more, or turn back and head to the next business on their list (or Google search). The following tips can …

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