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marketing budget

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses have at least some sort of funds allocated to content marketing. According to eMarketer, 84% …

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Why Your Online Marketing Budget May Soon Go Up

Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet marketing practices have matured dramatically since the days of dial up. Channels like social media have …

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