marketing ideas

How to Make your Customer Service your Biggest Marketing Advantage

Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define their success as a business based on the excellent customer service that they offered. Companies like Nordstrom comes to mind. However, customer service has changed and …

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How to Write Better Blog Headlines Your Customers Can’t Resist Clicking

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone. Headlines can also shape how people digest the message of a …

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Marketing Trends that will Define Business in 2017

Much like technology—and often because of it—marketing seems to evolve into something new every single year. For example, what was once being accomplished through mailers is now typically handled on social media. For a business to be successful, it must keep up with these trends. With that in mind, here are the marketing trends of …

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WHO, WHAT AND WHERE: 3 THINGS FOR CONTRACTORS TO CONSIDER BEFORE MOVING FORWARD WITH THEIR MARKETING IDEAS.

  Suppose you were contracted to frame a large, valuable piece of art on the wall of a client’s house.  Upon walking in to the house, what would be your first step? Would you get the drill, eyeball the wall, make a few holes, and hang the piece, hoping for the best?  Hopefully, the answer …

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