Do you want to grow your business online, but you don’t know where to start? We’re here to help. Website traffic and a strong online presence are vital if you want to succeed. It’s not enough to have a website anymore. The way people find and engage with your business is changing faster than ever …
7 Awesome Marketing Tips to Grow Your Businesses Online Presence Read More »
Listen to this episode on your favorite listening app: Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered …
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. And there’s a good reason for that. Podcasts are convenient to listen to whether you are at home, driving your car, or at …
3 Statistics That Show Why You Should Start a Podcast…And The Easy Way To Launch One Read More »
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and account for current trends, …
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once …
Modern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it. With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website. …
Retargeting: What It Is, And Why Every Local Business Should Use It Read More »
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as unpredictable as it sounds. In truth, both camps are …
Much like technology—and often because of it—marketing seems to evolve into something new every single year. For example, what was once being accomplished through mailers is now typically handled on social media. For a business to be successful, it must keep up with these trends. With that in mind, here are the marketing trends of …
Marketing Trends that will Define Business in 2017 Read More »
Now that 2016 is long gone, business owners must look towards new ways to make their companies successful in 2017. As has always been the case, marketing is the way to do this. Of course, different marketing tactics have different goals, but the primary motivation for any strategy is growth. These are just a few …
Construction companies typically source new clients and projects by way of referrals and RFPs. Referrals are usually the result of years of consistent, high quality work and outstanding customer service. RFPs, on the other hand, allow companies to throw their hat in the ring for a number of different projects, competing with others for the …
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