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Sales and Marketing Alignment to Reach Your Business Goals
Feb 15

Sales and Marketing Alignment to Reach Your Business Goals

Marketing Trends

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can […]

Beginner’s Guide to Marketing Funnels
Jan 28

Beginner’s Guide to Marketing Funnels

Marketing Ideas

When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to […]

How to Use Manipulation in Marketing Ethically
Dec 28

How to Use Manipulation in Marketing Ethically

Marketing Trends

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can […]

The Use of Blockchain In Digital Marketing
Dec 21

The Use of Blockchain In Digital Marketing

Marketing Trends

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got […]

How to Improve Customer Experience
Oct 26

How to Improve Customer Experience

Marketing Ideas

Customers interact with brands across many touch points, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience […]