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Sales and Marketing Alignment to Reach Your Business Goals
Feb 15

Sales and Marketing Alignment to Reach Your Business Goals

Marketing Trends

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can […]

Beginner’s Guide to Marketing Funnels
Jan 28

Beginner’s Guide to Marketing Funnels

Marketing Ideas

When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to […]

Turn Leads into Sales with Modern Email Marketing
Nov 09

Turn Leads into Sales with Modern Email Marketing

Email Marketing

Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email […]