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Search engine marketing

How to Use Artificial Intelligence in Marketing

Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, …

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Back to Basics: 5 Internet Marketing Essentials Your Local Business Needs to Succeed Online

Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you might miss out on a …

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MARKETING FOR ROOF CONTRACTORS – THE OLD SCHOOL WAY TO NURTURE YOUR CLIENT BASE

As a roofing contractor, it’s likely that your clients have very diverse profiles. Some may be repeat clients, making renovations to their roofs for aesthetic purposes, while others may be one time clients that have come to you during emergencies.  That your customers are different is both a good and bad thing.  It’s good because …

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