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How to Effectively Market Your Business with Instagram

It was easy to see how a Facebook account would help with marketing efforts. And you can probably come up with regular 40-character Tweets to engage with the online community. But other social media channels can be less straightforward when it comes to business marketing. Instagram, anyone? It’s just a photo sharing sites for mothers …

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Choose the Perfect Color Scheme for Your Website

Years ago, marketing studies indicated that red, black, and yellow were the colors most appealing in print and sign advertising. At this point in time, marketing and branding is almost completely dependent on Internet-based advertising. Nothing is more powerful than your website, and your website color choices are unlimited. Choosing a color scheme for your …

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Important Information You Should Include on Your Homepage

Your homepage is like the front of a brick-and-mortar store. The content and images you present to website visitors create the first impressions that will either entice customers to walk through the “door” to learn more, or turn back and head to the next business on their list (or Google search). The following tips can …

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If Your Business Runs on Email, You Need a Mobile Site

  A mobile website is essential in an era when the majority of those with online access utilize mobile devices to get online. It’s especially important if your business runs on email, since many people receive their email alerts on their smartphones. Mobile-friendly websites ensure your newsletters, promotional material and general messages are read rather …

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Mobile Internet Traffic Increased in 2015: Is Your Website Optimized for Mobile Platforms?

Every company knows the marketing necessity of a well-developed website, but with the current trend of internet users accessing information on their smartphones, developing a mobile website is critical. In 2015, mobile internet traffic nearly doubled because cellular networks got faster and smartphone screens got bigger. This year will see record numbers of people who …

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WHO, WHAT AND WHERE: 3 THINGS FOR CONTRACTORS TO CONSIDER BEFORE MOVING FORWARD WITH THEIR MARKETING IDEAS.

  Suppose you were contracted to frame a large, valuable piece of art on the wall of a client’s house.  Upon walking in to the house, what would be your first step? Would you get the drill, eyeball the wall, make a few holes, and hang the piece, hoping for the best?  Hopefully, the answer …

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BUILD IT AND THEY WILL COME – WHY CONSTRUCTION COMPANIES SHOULD FOCUS ON SEO TO BUILD THEIR BUSINESS.

Construction companies typically source new clients and projects by way of referrals and RFPs. Referrals are usually the result of years of consistent, high quality work and outstanding customer service. RFPs, on the other hand, allow companies to throw their hat in the ring for a number of different projects, competing with others for the …

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THE WAY OF THE PIN– HOW TO MARKET YOUR REMODELING BUSINESS

  Remodeling is nothing short of an art.  Whether you’re starting with raw materials or a pre-existing structure, your end goal is to create something new that will be aesthetically pleasing and in many cases, functional. For a new client, there are two main factors that go into the process of selecting a remodeling company– …

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3 QUESTIONS TO ASK YOURSELF BEFORE STARTING YOUR REMODELING MARKETING EFFORTS

If you’re in the business of remodeling, you probably spend a good deal of time thinking about how to attract new clients.  A quick online search for remodeling marketing will drum up hundreds of results with all the ways in which you could grow your company’s online presence.   But buyer beware, one size does …

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