One of the most important factors to your construction firm’s success is the development of a loyal customer base. You want to establish yourself as the first construction company that a customer thinks of when they have projects in need of completion. To achieve this, you’ll need to emphasize relationship marketing in the construction industry. The following are a few tips for relationship marketing in the construction industry that you’ll want to employ:
Spend time with clients – Begin building relationships with your customers by spending a good chunk of your face-to-face time getting together for meals, sporting events, and industry meetings. At least three meals of your week should be spent with clients as way to get to know them better in a more relaxed setting.
Help your clients – Before you meet with a client, do a little research and figure out if there are ways that you can help the client be more successful. Send your clients information that they would find valuable, such as articles or updates on industry and supplier news.
Maintain contact – Once a project has been completed, don’t lose touch with your client. You want your relationship to be a continuous one. This helps to build trust and will ensure that your client will return to you if work is needed. Try to meet with some of your older clients once every two to three months. This shows that you care about the relationship you are developing and can help to turn one-time customers into regular clients.
These are just a few tips regarding relationship marketing in the construction industry that you should keep in mind. For more information and advice on growing your construction firm, be sure to schedule a one-on-one consultation with us at Local Business Marketing Solutions today.