There are many factors affecting the online presence of your business. In today’s technology-driven era, it has become necessary to maintain a healthy online presence if you wish to succeed in the long run. There are a number of factors that affect the online presence of your business locally. Local Search Engine Optimization(SEO) is one of the factors that determines just how wide an audience is reached by your website.
The Importance of Search Engine Optimization
Surveys have shown that a user begins his search for a product, service or a company through his/her browser. More than 80% of the times, the user visit one of the first 5 links that appear in the SERPs. There are about 1.9 billion active websites on the Internet. To stay ahead of your competitors, the aim of your business must be to reach one of the top 5 links presented by a search engine when a potential customer searches for your product or service. Search Engine Optimization can help your website to achieve the top results.
Search engines use a secret algorithm to rank the websites according to the search keyword, and they keep updating the keywords on regular basis. Your business needs a team of Local SEO Experts who can aggressively deal with the algorithm changes of the search engines, keep up the ranking of your business’ website, and help you connect with your local consumers in an effective way.
LBMS is a New Jersey-based Digital Marketing Company. We have extensive experience in providing all kinds of SEO services and have a lot of great customer reviews. If you are looking for a Local SEO Company in NJ, call at 888-416-7752 or fill out this form to contact us for a boosted online presence of your business.
Experts have devised many healthy SEO tips that, after years of practice, have been proven to improve the ranking of websites in local organic search results. Here are a few local SEO Tips that can help you boost your online presence.
1. Multiple Local Listings
Get your website registered on as many local listings as possible. Register your business on Google My Business, which allows you to list your name with its important details on Google Search and maps. This will ensure your website is in sync with what your local consumers are looking for. Local listings can help your business boost its presence in a geographical area.
2. Website Optimization
After this past July’s Google speed update, the loading speed of a website now affects its ranking in the SERPs. Therefore, remove all the elements from your website that slow it down. Optimize the content of your website and keep the design simple. Local SEO seeks optimizations of meta descriptions, website URLs, title tags, and other elements to include minute details. Here is a pro tip: any normal user spends just 4 seconds deciding whether your website is useful. Therefore, keep the design of your website attractive and user-friendly.
3. Relevant Content and Right Schema Markup
This is one of the most cliched yet very important tips. Develop your content so it can be easily ready by a human being. Keep your content relevant while also using keywords. This can help you develop a loyal customer base for your business. Schema markup is a method that uses HTML tags to interact with a web browser. These tags tell it how to display a certain content on your website. It helps a lot with the local SEO of your business by producing an interactive SERP entry whenever a user conducts your service/product-related search.
There are many such SEO tips that can help you with a boosted online presence. At LBMS, LLC, a team of highly experienced SEO experts will aggressively work to keep up with the changes of search engines. If you are looking for a Local SEO company in NJ, call at 888-416-7752 or fill in this form to contact us right now!