Article provided by: MarketBlazer, Inc.
Finding the top Website Design Atlanta has to offer may not be as difficult as you may think!
When you need website design in Atlanta, it’s important to find a provider that can make your business vision come to life. If you don’t have a vision yet, the right company can even help you to develop your marketing plan with the website design playing a major role. Once you get things rolling, the sky is the limit for your marketing efforts. However, the company you choose to handle your website design can make all the difference.
At MarketBlazer, our web design team has the experience you need to ensure your website is beautiful and functional and that your leads become customers. There’s no reason to keep hoping prospects will come to you when instead you could do something about it by drawing them in and keeping them there with the right design.
Why Is Web Design So Important?
Think of the websites you frequent. Do you enjoy cluttered, outdated sites? Would you buy a product or service from someone who couldn’t adequately explain what they do, or whose website doesn’t contain critical elements such as an “About Us” page or contact information? Do you spend a lot of time on sites that aren’t beautiful, neatly laid out and a joy to navigate? We’re guessing your answer to all of these questions is no, so it’s important that you avoid being one of those websites. With an experienced marketing expert on your side, this is easier to do than you might think.
Why Do You Need Web Design?
More people than ever use the web to help them find the products and services they need in life. If you aren’t online, if your website never gets pulled up by search results or if people leave as soon as they reach your site, you won’t get very far. Considering that 8 out of 10 customers visit your website before they call you or visit your brick-and-mortar location, you can’t afford to be offline or unprepared. In other words, a good web presence is crucial.
Notice that we didn’t say “a web presence.” We said a good web presence, because you must do more than simply exist on the Internet. Your website must be easy and even pleasurable to use. It should look pretty. It should make its main elements obvious. The navigation bar should be at the top and accessible. These and many other small characteristics, many of which the average person wouldn’t even think of, are important to the eventual whole. Ugly, cluttered, messy, confusing or outdated websites just won’t do.
If you want to get people to your site in the first place, keep them there, ensure enough time for them to check out your products and services, and convert them into customers, effective web design is simply a must.
Design as Marketing Strategy
Make no mistake, web design is absolutely a form of marketing. It is the first place prospects head to vet you. If they can find what they’re looking for, they’ll very likely become your clients or customers. If they then like what you offer, they may recommend you to friends or family, who might also stick around and offer free word-of-mouth marketing.
Mobile web design is also a form of marketing, one that people forget about far too often. Whether you have a different site for web and mobile or – preferably – a responsive site that works on both, mobile needs to be visually appealing and optimized. This ensures that:
- Customers take away a good first impression
- They can engage easily with your content
- They can find what they need with a few clicks
- Your overall levels of engagement with products, services, newsletters and content is as high as possible
- Shoppers become buyers
Considering that more people search for local businesses on mobile than desktop, this is especially critical.
Other Services You Need
In addition to web design, you should consider other marketing strategies. While reputation management, newsletters and so on can be very helpful to growing a business, SEO is the one service you absolutely must have. It tells search engines what your site is all about, and helps ensure the traffic you get is meaningful and likely to lead to more customers.
When you’re ready for website design in Atlanta, we have the solution for you: MarketBlazer. We not only provide the well-crafted web design your business needs, we offer other must-have services, such as SEO. If you want to find out more about the marketing strategies we offer, please give us a call today at 770-893-2443.