If you’ve just started a new business, or your existing business has just got its shiny, modern online wing set up, you’re going to want people to visit your website.
For any new online business, local search engine optimization (SEO) is essential. Not only does it attract you more customers, get you found ahead of competitors and do an awful lot of marketing leg work for you, but it can even help get your physical store, or office found if you have one.
If your business is online but has a physical office or store, perhaps on the high street or in the suburbs, excellent local SEO will help you get found. Registering your company with Google My Business and making sure your address, company name, and contact details are uniform across the board will help push you up Google results but also show you on Maps.
This is useful for any business, but especially for restaurants and bars. If you’ve just opened the best new eatery in the neighborhood, you need all those stuck for an evening meal Googling “restaurants near me” to find you and find you first.
Get found online
In a more general sense, local SEO opens you up to a greater audience on the internet. Finding your business in search engine results pages can be frustrating if you have to flick to the fourth or fifth pages. Pumping your name higher up the results pages means more traffic will come to your website, and a wider audience will know about your product or service.
In 2019, 51% of shoppers surveyed said they used Google to research a purchase they plan to make online, while 59% said that being able to shop on mobile was important when deciding on which brand or retailer to buy from. The statistics don’t lie – over half of people pick where to spend their money using the internet or mobile devices. If you’re not getting found online, through quality local SEO, how can you expect to compete for their custom?
Get ahead of competitors
If you are, as mentioned, finding yourself on the more in-depth pages of a Google search, then you are falling behind your competitors. Fantastic SEO can boost you right up searches, pushing your rivals further down.
If SEO is ignored, you could really be letting yourself down. You’re ahead of your competitors in every other sense – product, service, price and more – but you’re losing out on customers because they simply aren’t finding you first. Consulting professionals in SEO to improve your strategy could be the missing piece of the jigsaw.
Attract new customers
If you’re going to attract new customers using local search engine optimization in New Jersey, our nj seo agency will explain how it works and guide you through the process of taking your business to the next online level.
Once you have sorted out your local SEO, you can start to dream bigger. Your business might have started by attracting custom from the surrounding streets. From there, you reached out to a neighborhood. With local SEO, you conquered the city. If you’ve got your strategy straight, and are backed by professional advice, you could look to move into national and global SEO to grow even further.