When it comes to marketing your construction firm, you’re bound to know by now that social media marketing is an absolute requirement. Most companies have at the very least a Facebook profile. However, there are a number of other social media platforms that can be quite beneficial as well, such as Google Plus.

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In fact, creating a Google Plus business page is more important than you might think. While once upon a time Google Plus was considered a poor man’s Facebook, it has taken on a much more important role in social media marketing in this day and age.

In the beginning of 2012, Google Plus had roughly 90 million users. This is nothing to turn your nose up at, even though the number is relatively modest compared to Facebook’s user base of that time, which was around 800 million. However, as of the beginning of this year, Google Plus has over a billion users. That’s a big audience to market to.

Google Plus can be used for a number of things:

  • One of the best ways to use Google Plus is for photo posts. Google Plus was, in a way, built for image sharing. Google owns an image editor called Picasa, which automatically generates a picture button when you create a post using a link. This is especially helpful for construction businesses.
  • The +1 button can help increase awareness of your company in that it is an incredible SEO tool that can help increase your page rankings on Google. When you post content on Google Plus, followers can +1 it, which in turn allows more people to see it.

Creating a Google Plus business page is something that every construction firm should do. For additional marketing advice, schedule a one-on-one consultation with Local Business Marketing Solutions today.